IQOS ILUMA i PRIME in Dubai

is a game-changing evolution in heat-not-burn tobacco technology. Crafted for those who value innovation, luxury, and a cleaner alternative to smoking, the ILUMA i PRIME offers a cutting-edge experience wrapped in unmistakable elegance. This is not just a device—it’s a statement of style and performance, redefining how adult smokers navigate nicotine satisfaction.

Designed and engineered in Switzerland by Philip Morris International, the ILUMA i PRIME leads the IQOS ILUMA family with premium materials, smart features, and the most advanced tobacco-heating system to date.

No Blade. No Cleaning. A Cleaner Future.

Unlike older IQOS models, the ILUMA i PRIME uses the revolutionary Smartcore Induction System™, which heats tobacco without a blade. This innovation:

• Eliminates cleaning altogether
• Delivers consistent flavor from start to finish
• Reduces maintenance and mess
• Enhances product durability

Instead of burning, IQOS gently heats specially designed TEREA™ sticks from the inside, offering the taste of real tobacco with no smoke, no ash, and significantly reduced odor. This makes it an ideal choice for Dubai’s health-conscious, style-forward users looking for a modern way to enjoy tobacco.

Elegant Exterior. Engineered Interior.

What sets the i PRIME apart is more than just performance—it’s refinement. The body is wrapped in premium aluminum alloy with a stylish textured fabric panel, offering a tactile and luxurious feel in your hand or pocket. Not only does it perform flawlessly, but it looks and feels like a designer lifestyle accessory.

Available in a range of stunning color options, from deep graphite to brushed silver, the ILUMA i PRIME complements both casual and formal settings with quiet sophistication.

Smarter Features = Seamless Experience

IQOS ILUMA i PRIME includes intuitive features that elevate the user experience, making each session effortless and enjoyable:

• Auto-start Function: Begins heating automatically as soon as a TEREA stick is inserted
• Dual-use Design: Supports two consecutive uses without needing to recharge
• Vibration Alerts: Signals when the device is ready or when your session is ending
• LED Progress Indicator: Clean, minimal display lets you monitor usage with just a glance
• Smart Charging Case: Magnetic lid, USB-C charging, and protective design for everyday carry

This isn’t just an upgrade—it’s a complete rethinking of the heated tobacco category.

What Comes in the Box?

• 1x IQOS ILUMA i PRIME Device
• 1x ILUMA PRIME Charger (Holder + Pocket Charger)
• 1x USB-C Charging Cable
• 1x Power Adapter
• 1x User Manual

Note: IQOS ILUMA devices are only compatible with TEREA™ smartcore sticks. (HEETS are not compatible.)

Who Is ILUMA i PRIME For?

This device is ideal for:

• Adult smokers searching for a smoke-free alternative that uses real tobacco without burning it
• Former IQOS HEETS users looking to upgrade their experience with blade-free, mess-free technology
• Vapers and smokers who want a premium device that matches their lifestyle aesthetic
• Users in Dubai and the UAE who value health-conscious innovation without sacrificing satisfaction

With ILUMA, you get the depth of real tobacco flavor without fire, smoke, or ash—all in a format that respects both your style and your surroundings.

How to Use IQOS ILUMA i PRIME

1. Charge the Pocket Charger and Holder fully (via USB-C).
2. Slide open the holder, and insert a TEREA™ stick.
3. The device starts heating automatically. Wait for vibration and light signal.
4. Inhale as you would a traditional cigarette.
5. The device will vibrate again to indicate nearing the end of the session.
6. After use, simply remove the used stick—no blade, no cleaning required.

Storage and Care

• Store in a cool, dry location, away from direct sunlight.
• Charge every 1-2 days, depending on usage.
• Only use with official TEREA™ sticks for safety and performance.
• Not for use by non-smokers or those under legal age.

Why IQOS ILUMA i PRIME is the Future of Tobacco

• No ash, no smoke, no lingering smell
• No blade = no cleaning
• Automatically powerful, beautifully designed
• Crafted for those with refined taste and attention to quality
• A safer-feeling alternative with a premium feel and smarter control

Whether you’re upgrading from a previous IQOS, moving away from cigarettes, or simply seeking the best that heated tobacco tech can offer, IQOS ILUMA i PRIME is the answer.

Final Thoughts

Iconic design meets cutting-edge technology in the IQOS ILUMA i PRIME in Dubai, UAE. This device isn’t just the latest generation—it’s the benchmark for what comes next. Clean, smart, and stylish, it’s made for those who expect more from their nicotine experience.

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